The Paid Search People

We build and maintain efficient, innovative paid search accounts.
We deliver high quality, converting traffic to our clients' websites.
We get better results from Search.

Paid Search

Often called PPC or Pay-Per-Click, paid search activity forms the foundation of any effective ecommerce business.

Whether you are selling products, services, activities or events, if you are aiming to make sales online, investing in appearing prominently for relevant searches is almost mandatory now.


With best-in-class search engine optimisation (SEO), a bullet proof brand and obssessive monitoring of search provider Algorithm shifts, you might just manage with your organic search listings.
But your competitor probably isn't 'just managing.'
So paying to appear for relevant searches - essentially advertising on a search engine - is a pretty good idea.

Chances are, you already know that.

The Paid Search People.

We are Latitude60.
We aren't an agency, we are two people with an exceptional track record in using paid search to drive online sales.
We have been doing this for about 20 years.
In the last three years, we delivered over £10 million of sales value to our clients through direct conversions from paid search.
We are Andy and Fiona and we are Paid Search People.

What We Do.

We only do paid search.
Our past experience covers a whole range of relevant digital and ecommerce disciplines.
But in order to ensure we deliver a truly exceptional level of paid search managment, remaining fluent in every latest change and shift in account management tools and search trends, we now focus all our time on paid search.

We work with a diverse range of clients - household names, established specialists, inspiring independents and ambitious start-ups.

We work in many sectors: Tourism, Finance, Insurance, FMCG, Consumer Electronics, Education, Legal, Health and Beauty, Gifting, Luxury, Sport, Hobbies, Home Improvement, Trade Supplies, and Travel. And Chocolate!

How We Work

We work with our clients in one of two ways.
To discuss which model would work best for your business, why not get in touch for a chat and tell us more about what you'd like paid search to deliver for you.

Search Account Management | Primary PPC

When we work with a business on their Primary PPC, we manage their accounts for them.
We optimise and enhance all their paid search activity and deliver increased sales revenue from efficient and innovative strategies.
We take the place of an internal team or the PPC arm of a marketing agency.
Because we only do paid search, we definitely don't replace the whole marketing agency.

Paid On Performance | Secondary PPC

Our Paid On Performance model focuses on adding incremental sales value - over and above the returns already being driven by existing PPC campaigns.
This model works well for clients who are already happy with the results they are seeing from an agency or in-house team managing their primary paid search.
We work hard to complement that primary work - never to compete with it.