Microsoft Ads is removing Max CPC from new campaigns: what South West advertisers should check
Microsoft Advertising will remove Max CPC from several new standalone automated bidding campaigns from 1 October 2026.
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Business websites lead Gemini’s local citations: what Bath businesses should check
A study of Gemini local search citations found business websites were the most common source, but results varied sharply between repeated searches.
Microsoft Advertising launches a Conversions API beta: what local advertisers should check
Microsoft Advertising now documents a beta server-side Conversions API. Here is what Bath and South West advertisers should review before adopting it.
Google Analytics adds custom attribution windows: what Bath and South West advertisers should check
Google Analytics now lets advertisers choose more precise conversion lookback windows. Here is how to review the setting without distorting campaign results.
Google Ads is removing Search campaign language targeting: what Bath and South West advertisers should check
Google will remove campaign-level language targeting from Search campaigns in late September 2026. Here is what local advertisers should check before the change.
Google Ads adds Local customer optimization: what Bath and South West businesses should check
Google Ads can now prioritise nearby, ready-to-act customers in some Performance Max store-goal campaigns. Here is what local businesses should check before testing it.
Google Analytics adds campaign import validation: what Bath and South West businesses should check
Google Analytics can now flag missing metrics in imported campaign data. Here is what Bath and South West businesses should check before trusting cross-channel reports.
Google adds AI insights to Ads and Analytics: what Bath and South West businesses should check
Google is adding AI summaries, prompt-led dashboards and benchmarking to Ads and Analytics. Here is what local businesses should check before acting on the results.
Google Ads adds new-customer reporting: what Bath and South West advertisers should check
Google Ads can now report on new customers without changing campaign bids. Here is what Bath and South West advertisers should check before using the data.
Google Ads adds corporate email checks: what local businesses should review
Google is piloting corporate email requirements for sensitive Google Ads actions. Here is what local businesses should check about account ownership and access.