Google is introducing new agency roles in Merchant Center. For local retailers, the useful bit is not the admin label itself but cleaner access, safer account ownership and fewer product-feed headaches.
Google has started rolling out its June 2026 spam update globally. Most local businesses should avoid panic, but it is a useful moment to check traffic, content quality and any risky SEO shortcuts.
Google’s John Mueller and Martin Splitt have cautioned against creating separate markdown versions of websites for AI systems. For local businesses, the better answer is usually clearer HTML pages, not a second hidden website.
Google is changing how Target CPA and Target ROAS campaigns behave when budgets are limited. For Bath and South West advertisers, the useful work is to check whether old bid targets still match current margins, lead quality and capacity.
Google Ads is making Target CPA and Target ROAS naming clearer again. For Bath and South West advertisers, the useful question is whether the bidding strategy still matches the business goal and the quality of the conversion data.
Google Ads is testing a way to connect backend data to website conversion actions. For Bath and South West advertisers, the useful question is not whether to rush in, but whether their conversion tracking is clean enough to benefit.
The CMA has introduced new conduct requirements for Google Search, including rules on fair ranking and clearer routes for businesses to raise concerns.
Microsoft Ads has expanded its LinkedIn profile targeting with job seniority filters, giving B2B advertisers another way to understand who is clicking, enquiring and converting.
AI search is making content strategy less about chasing one ranking and more about helping customers, search engines and AI systems understand what a business does, who it serves and why it should be trusted.
Google has pushed the automatic migration of Dynamic Search Ads back to February 2027 and restored new DSA creation. That gives local advertisers more time, but it should not become an excuse to leave old search campaigns unchecked.