About Us

Our Story

Latitude60 was founded by Andy Proyer.
Andy has been working in Google Ads since it launched in the UK (as Google Adwords) in 2002. Yep, that’s over 22 years!

In that time, he’s delivered successful Google campaigns for companies like MyProtein, Avis, HMV, Habitual, Wolf & Badger, Giesswein, Sophie Allport and many more. In addition, specialising in lead generation, he has driven thousands of leads for companies like GoCompare, Confused.com and Here4 Insurance.

He has experience in the UK, Europe and USA in delivering sales, subscriptions and leads for large and small businesses in industries including wellbeing, fashion, beauty, insurance, homeware, FMCG and more.

That’s over 22 years experience of researching, initiating, developing, managing and enhancing digital campaigns, and managing multi-million pound search engine marketing budgets on Google and Microsoft.

You can find out more by looking at Andy’s LinkedIn profile.

Always Evolving

Online advertising and SEO are more closely linked than ever. Great ads require great SEO, and so over the years, we’ve learnt to specialise in search engine optimisation too, using Google best practices.

Recently, we’ve seen a big increase in traffic from AI engines like ChatGPT, and have already seen positive results from optimising for AI too.

If you’re interested in having Andy look at your Google or Microsoft Ads account, to have the account audited, or to talk about Andy looking after Google Ads, Microsoft Ads or SEO for you, then please get in touch for a no-obligation chat.

We’re based in Bath – a city we love – and are keen to work with local businesses so that the “digital” can be a little more “in person”.