Google Ad Grant support for charities
Help more people find your charity, support your work and get involved. We help eligible charities apply for Google Ad Grants and manage their campaigns, with practical improvements to the pages people visit.
Up to around £7,400 a month in Google Search advertising
Google Ad Grants gives qualifying charities up to around £7,400 a month in Google Search advertising. We can help you apply and make use of it.
Your ads can help people find your charity when they’re looking for causes to support, volunteering opportunities or services you provide.
£500 a month plus VAT
For £500 a month plus VAT, we help with your application, manage your Ad Grant and make small improvements to your website and content.
- Help checking eligibility and working through the application.
- Campaign planning, keyword research and advert writing.
- Regular account checks and campaign improvements, keeping up with the Ad Grant programme requirements.
- Reporting on the actions that matter to your charity, such as enquiries, volunteer sign-ups and donations.
- Small improvements to website pages and content to support your campaigns.
That could mean editing a page, making a donation or volunteer link easier to find, or sharpening the wording of an appeal. If your website needs a bigger project, we’ll discuss it with you separately.
Not applied yet? We can help
We’ll help you check whether your charity qualifies, look over your website and work through the Google for Nonprofits and Ad Grants applications.
Once your grant is approved, we’ll plan ads around the people you want to reach and what you’d like them to do.
Local support, with your charity in mind
We’re based in Bath and would love to hear about your charity. We’ll talk about what you want to achieve and how we can help alongside your team.
Bath City Farm is our chosen charity this year. We’re proud to support their work by managing their Google Ad Grant account at no charge.
The grant is for organisations that meet Google’s charitable-status requirements; CIC status alone doesn’t qualify. If you run a CIC or another community organisation, we can still help with your website, content and other marketing.
A couple of common questions
Will we use the whole grant every month?
The amount used depends on relevant searches, your campaigns and your website. There is no requirement to spend it all, and unused credit does not carry forward.
Can you help with an existing Ad Grant account?
Yes. We can review your campaigns, website and tracking, then agree the improvements and ongoing support your charity needs.
Let’s talk about your charity
Tell us about your charity, share your website and let us know whether you already have an Ad Grant. We’ll take it from there.
