Google Ad Grant management for UK charities
Help more people find your charity, support your work and get involved. We help charities across the UK apply for Google Ad Grants, get set up and keep their advertising working.
Put Google’s advertising grant to work for your charity
Charities that qualify can receive up to around £7,400 a month in Google Search advertising. It can help people discover your work when they are looking for a cause to support, somewhere to volunteer or a service you provide.
Google provides advertising credit. We help turn that opportunity into useful visits, enquiries and sign-ups.
What’s included for £500 a month plus VAT
We help with the application, handle the technical setup and look after the advertising each month. Our service includes:
- Checking whether your charity can apply and helping you through the application.
- Checking your website and setting up the tools that record enquiries, donations and sign-ups.
- Choosing relevant searches, writing adverts and keeping the account within Google’s rules.
- Regular checks and improvements as we learn what works for your charity.
- Small website and content improvements, such as a clearer appeal or volunteer page.
- A straightforward monthly explanation of the results and what we recommend next.
We’ll agree the small website changes with you. Bigger projects are quoted separately.
Our fee covers the work we do. Google’s advertising credit is provided separately and does not pay the management fee.
New to the grant, or already using it?
Help getting started
We’ll check your charity and website, help with Google for Nonprofits and the grant application, then prepare the adverts once Google approves the account.
Help with an existing grant
We can review what you already have, check that useful results are being recorded and agree where improvements would make the biggest difference.
Useful answers before you decide
You may want to understand the grant yourself or share a clear explanation with your trustees. These guides will help:
How Google Ad Grants work
What the grant pays for, who can apply and what Google asks charities to do.
Is a Google Ad Grant right for our charity?
Benefits, costs and practical questions to discuss with your team or trustees.
Based in Bath. Supporting charities across the UK.
We’ll get to know your charity, agree what you want to achieve and explain the work in language you can use with your team. You don’t need to be nearby for us to work together.
Bath City Farm is our chosen charity for 2026. We’re proud to support their work by looking after their Google Ad Grant advertising at no charge this year.
Let’s talk about your charity
Tell us about your charity, share your website and let us know whether you already have an Ad Grant. We’ll take it from there.
