Microsoft Ads for your business
Your next customer may be searching somewhere other than Google. We help businesses in Bath and the South West use Microsoft Ads to reach people on Bing and other Microsoft advertising placements.
A practical way to explore another source of enquiries.
How we can help
Choose useful searches
Write clear adverts
Set the budget
Check enquiries
Review and improve
Reach people who are looking for your services
Microsoft Ads lets businesses pay to advertise on Bing and across Microsoft’s advertising network. Search adverts appear when people look for relevant products or services, giving them a route to your website.
It can be worth testing alongside Google Ads, particularly if you already know which searches bring useful customers. We’ll look at the likely opportunity for your business and start with a clear purpose and budget.
Experience across Google and Microsoft
Andy’s earlier Google and Microsoft advertising work includes Avis, HMV, MyProtein, Warwick Castle and Marks Electrical. That has meant reaching people looking for car hire, music, products for their homes and family days out.
Alongside our client work, our projects include Here4Insurance, Here4Homes and FastTruckInsurance. We work on their websites, content and advertising, with a focus on helping visitors take the next step and make an enquiry.
His wider advertising experience also includes Giesswein, Wolf & Badger, GoCompare and Confused.com. We bring that experience to local businesses and charities, including our Google Ad Grant work for Bath City Farm. Find out more about our work.
What we look after
- Set up a new account or review the advertising you already have.
- Choose relevant searches and locations, and write adverts around what you offer.
- Review searches and where adverts appear, reducing spending on irrelevant visits.
- Check the pages people arrive on and make recommendations that help them enquire or buy.
- Set up and check enquiry or sales tracking, then use the results to guide changes.
If you already use Google Ads, we can use what you’ve learned as a starting point. We’ll still check the Microsoft settings and results carefully, because the same approach won’t necessarily perform in the same way.
A focused test with clear costs
We agree the setup work, a fixed monthly management fee and a separate advertising budget. Advertising spend is paid to Microsoft. We’ll explain what we’re testing and what would make it worth continuing.
For businesses selling to other businesses, Microsoft also offers ways to take account of people’s professional backgrounds, such as their industry or type of work. We can explore those options when they suit the customers you want to reach.
A few questions you may have
Do I need to advertise on Google first?
No. Microsoft Ads can be used on its own. If you do have Google Ads results, they can help us decide what to test.
Is Microsoft advertising cheaper than Google?
Sometimes clicks cost less, but that varies. What matters is the cost and quality of the enquiries or sales, so that is what we’ll look at with you.
Can we advertise just around Bath?
Yes. We can set an area that reflects where you work, or advertise more widely if you serve customers elsewhere.
Could Microsoft Ads work for you?
Tell us what you sell, where your customers are and what advertising you already use. We’ll help you decide whether a focused test makes sense.
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