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Steampunk watercolour illustration of a Bath business owner studying a brass advertising dashboard with glowing channel timelines and gauges, with no visible text.

Google has added a new timeline view to Performance Max channel reporting: what Bath and South West advertisers should look for first

Google Ads has added a timeline view to Performance Max channel reporting. For businesses in Bath and across the South West, it is a useful way to spot shifts in where campaign spend seems to be working before weak channels… Read More »Google has added a new timeline view to Performance Max channel reporting: what Bath and South West advertisers should look for first

Steampunk watercolour illustration of a Bath business owner and an analyst checking a brass advertising experiment machine that is about to switch a winning test live, with no visible text.

Google Ads experiments can now auto-apply results: what Bath and South West advertisers should check first

Google Ads experiments can now auto-apply winning results by default. For advertisers in Bath and across the South West, the update could save time, but it also removes a useful review step, so success metrics, tracking and local business context… Read More »Google Ads experiments can now auto-apply results: what Bath and South West advertisers should check first

Steampunk watercolour illustration of a South West business owner and engineer carefully trimming a giant brass-and-paper webpage blueprint while a small brass search crawler inspects the important sections, with no visible text.

Google explains its 2MB crawl limit: what Bath and South West businesses should check on their websites

Google has explained that Googlebot usually fetches up to 2MB of an HTML page before stopping. For businesses around Bath and the South West, the practical question is not whether that sounds technical, but whether bloated pages, builder-heavy templates or… Read More »Google explains its 2MB crawl limit: what Bath and South West businesses should check on their websites

Steampunk watercolour illustration of a South West shop owner carefully switching a brass-and-glass online storefront from an old domain to a new one, with parcels and product tags but no visible text.

Microsoft Merchant Center now lets you change store names and domains: what Bath and South West retailers should check first

Microsoft Advertising now lets merchants update Merchant Center store names and domains inside the platform. For retailers around Bath and the South West, the useful question is not whether the setting exists, but whether feeds, tracking and website content are… Read More »Microsoft Merchant Center now lets you change store names and domains: what Bath and South West retailers should check first

Steampunk watercolour illustration of a local business owner adjusting a brass advertising engine with gauges, audience tokens and network pathways, for an article about new Google Performance Max controls and reporting.

Google adds more Performance Max controls: what Bath and South West advertisers should check first

Google is rolling out new Performance Max audience exclusions, budget forecasting and reporting features. For advertisers around Bath and the South West, the real value is not hype but better control over wasted spend, clearer placement visibility and a slightly… Read More »Google adds more Performance Max controls: what Bath and South West advertisers should check first

Steampunk-style late-1800s vision of the future showing a calm Victorian business analyst beside a brass reporting machine with clocks, gears and delayed counters, for an article about Microsoft Ads conversion delays

Microsoft Ads conversion delays: what Bath and South West advertisers should and shouldn’t panic about

Microsoft Advertising says offline conversions data may be delayed by up to 10 hours, which can make reporting look stale or inaccurate for a while. For advertisers around Bath and the South West, the useful takeaway is calmer than the… Read More »Microsoft Ads conversion delays: what Bath and South West advertisers should and shouldn’t panic about