Google Shopping for your online shop
Put your products in front of people who are looking to buy. We help online shops in Bath and the South West set up and manage Google Shopping, with a focus on sales that make commercial sense.
Practical advertising help from our Bath team.
How we can help
Choose your products
Check product details
Set up advertising
Measure sales
Review what sells
Let shoppers see what you sell
Google Shopping adverts can show a product photo, its price and your shop’s name before someone visits your website. They help people compare products and find a shop they want to buy from.
The adverts use the product information supplied by your shop. We help you connect that information to Google, check that it is accurate and choose which products to advertise. Your website still takes the order and handles payment.
Experience with online shops
Andy’s earlier online advertising work includes Giesswein, Wolf & Badger, MyProtein, HMV, Sophie Allport and Marks Electrical. That experience covers a wide range of products, prices and customers.
Alongside our client work, our projects include Here4Insurance, Here4Homes and FastTruckInsurance. We work on their websites, content and advertising, with a focus on helping visitors take the next step and make an enquiry.
Our work for Norfolk Vintiques includes its website, product advertising through Google Shopping and help with content. It’s a useful example of how the shop and its advertising can work together. Explore our work with online businesses.
What we look after
- Help set up Google Merchant Center, the account that holds your product information.
- Check product names, pictures, prices and availability, and help resolve rejected listings.
- Plan advertising around suitable products, delivery areas and a budget you’re comfortable with.
- Set up and check sales tracking so we can see which advertising leads to orders.
- Review spending and sales, taking your product margins into account when recommending changes.
We also look at what happens after the click. Unclear delivery costs, missing product details or a difficult checkout can lose a sale even when the advert is doing its job.
Start with the right products and a clear budget
You don’t have to advertise everything in your shop at once. A focused starting range can help us learn what works before you commit more money.
We agree the setup work and a fixed monthly management fee with you. The money spent showing adverts is paid separately to Google. If the shop needs larger website changes, we’ll explain and agree those before work starts.
A few questions you may have
Does my shop need to be built in WordPress?
No. Tell us which shop system you use and we’ll check how its product information can connect to Google. We can also help with WordPress and WooCommerce shops.
Can you help if my products aren’t appearing?
Yes. We can investigate problems with the product information, account or website and explain what needs fixing.
Is it only for shops selling locally?
No. We’re based in Bath, but your adverts can reach the areas your shop delivers to. We’ll agree those locations with you.
Tell us about your online shop
Share your website, the products you’d like to sell more of and any advertising you’ve tried. We’ll discuss whether Google Shopping is a useful next step.
We’ll use your details to respond to your enquiry. Privacy policy.
