Facebook & Instagram ads for your business
Give people a reason to notice your business, even before they start searching. We help businesses in Bath and the South West plan and run Facebook and Instagram adverts that lead to useful conversations and sales.
Local knowledge, clear advice and personal service.
How we can help
Choose your goal
Find your audience
Create the adverts
Check enquiries
Test and improve
Show people something worth stopping for
A good photo, a helpful idea or a timely offer can introduce your business to someone who didn’t know it existed. Facebook and Instagram advertising can be useful for local services, shops, events and businesses with something visual to show.
Both platforms are owned by Meta, which is why you may hear this called Meta advertising. We help you choose what to promote, who you want to reach and what you want them to do next.
The experience behind Latitude60
Andy’s wider advertising background includes Google campaigns for Giesswein, Wolf & Badger, Habitual and Sophie Allport. That experience helps us think about the people a business wants to reach, what it offers them and what might make them buy.
Alongside our client work, our projects include Here4Insurance, Here4Homes and FastTruckInsurance. We work on their websites, content and advertising, with a focus on helping visitors take the next step and make an enquiry.
Our work with Norfolk Vintiques includes its website, content and social media support. You’ll work with a small Bath team who take time to get to know your business. See the businesses and charities we’ve worked with.
What we look after
- Agree a useful goal, such as enquiries, bookings or sales.
- Plan the locations and audiences that fit your business.
- Develop advert wording and ideas for images or short videos, using your existing material where it’s suitable.
- Set up the advertising, test different approaches and watch how the budget is spent.
- Check which adverts lead to useful enquiries or purchases and recommend what to change.
Likes and clicks can tell us something, but they don’t tell the whole story. We’ll also ask what happened to the enquiries: were they relevant, did people respond and did they become customers?
A manageable first test
We can start with one clear offer, a small selection of adverts and an agreed budget. That makes it easier to learn what people respond to before expanding the advertising.
Our fixed monthly management fee is agreed separately from the advertising spend paid to Meta. We’ll also agree what images or video are needed, so you know what is included before we begin.
A few questions you may have
Do I need a big social media following?
No. Paid adverts can reach people who don’t already follow your business. Your pages should still give visitors a clear, trustworthy picture of what you do.
Can you help with the pictures and wording?
Yes. We can help with wording and advert ideas, and make use of suitable photos or video you already have. If new photography or filming is needed, we’ll discuss that separately.
Is this the same as posting on our Facebook page?
No. This service is for paid advertising. If you also need help with everyday posts or website content, tell us and we can discuss that too.
What would you like to promote?
Tell us a little about your business, who you’d like to reach and the offer or service you have in mind. We’ll help you decide where to start.
We’ll use your details to respond to your enquiry. Privacy policy.
