Google will start upgrading Dynamic Search Ads and some other legacy Search settings to AI Max from September 2026. For advertisers around Bath and the South West, the practical job now is to identify where Dynamic Search Ads still matter, audit landing-page controls, and test the newer setup before Google makes the switch for you.
Google Search Console has sent some site owners a misleading message suggesting impressions only started being collected on 12 April 2026. Google’s own help page separately confirms a long-running impressions logging error that is being fixed over the next few weeks. For businesses in Bath and across the South West, the practical takeaway is not to panic, but to treat recent impression shifts more carefully while the reporting settles down.
Google will begin enforcing a new spam policy against back button hijacking from 15 June 2026. For businesses in Bath and the South West, the practical issue is not whether you intended to deceive anyone, but whether any script, plugin or ad setup on your site is interfering with normal browser navigation.
Google Ads is merging enhanced conversions for web and leads into one setting, while allowing tags, Data Manager and API connections to work at the same time. For advertisers in Bath and the South West, the useful question is whether your tracking setup is tidy enough to benefit from it.
Google Ads no longer supports Display and Video campaign planning in Performance Planner, and impression-share-based plans have gone with them. For advertisers in Bath and the South West, this is a useful nudge to review how awareness campaigns are forecast and judged.
Google’s March 2026 core update has finished rolling out. For businesses in Bath and the South West, this is the moment to review what changed calmly, rather than chasing quick fixes.
Google Ads is starting to show the measured impact of some applied recommendations. For advertisers in Bath and the South West, that is useful — but it is still something to sanity-check, not blindly salute.
New Ipsos data suggests ads inside AI search could make many people trust those results less. Here’s the practical bit for businesses in Bath and the South West: do not treat AI-search ads as a shortcut if your website and messaging are still muddled.
Google says a Search Console logging error has been overstating impressions since May 2025. Here’s what Bath and South West businesses should and should not worry about as the fix rolls out.
Google Ads has added a timeline view to Performance Max channel reporting. For businesses in Bath and across the South West, it is a useful way to spot shifts in where campaign spend seems to be working before weak channels quietly drain budget.