Technology

Microsoft Advertising has published guidance for AI-generated and synthetic ad content. Here is a practical pre-launch check for local advertisers.

Google has acknowledged that familiar Search Console metrics do not neatly describe visibility inside AI search results. Here is how local businesses should interpret the numbers.

Google is rolling out view counts for Business Profile posts, giving local businesses a simple new way to see which updates attract attention in Search and Maps.

A reported 98% visibility loss after a UK publisher moved from .co.uk to .com is a sharp reminder that domain migrations need careful planning, staged changes and broader monitoring.

Google Ads is rolling out AI-powered dashboards that turn plain-English prompts into visual reports and summaries. Here is how local advertisers can test them without trusting incomplete data.

AI search can turn conflicting business details into one confident but outdated answer. Here is how Bath and South West businesses can audit and clarify their public information.

Google’s Search Console reports for AI Overviews, AI Mode and generative Discover features are now rolling out worldwide. Here is how local businesses should use the new impression data without mistaking visibility for results.

A widespread GA4 reporting problem appears to show zero traffic for 1 September 2026. Here is how local businesses can check what really happened.

Google has rolled out Search Console reporting and controls for its generative AI search features worldwide. Here is what Bath and South West businesses should check.

Google has changed how site reputation abuse manual actions apply in the EEA. Here is what UK publishers and businesses should check.