Google Ads can now prioritise nearby, ready-to-act customers in some Performance Max store-goal campaigns. Here is what local businesses should check before testing it.
Google Analytics can now flag missing metrics in imported campaign data. Here is what Bath and South West businesses should check before trusting cross-channel reports.
Google is adding AI summaries, prompt-led dashboards and benchmarking to Ads and Analytics. Here is what local businesses should check before acting on the results.
Google Ads can now report on new customers without changing campaign bids. Here is what Bath and South West advertisers should check before using the data.
Google is piloting corporate email requirements for sensitive Google Ads actions. Here is what local businesses should check about account ownership and access.
Microsoft has added topic-level AI visibility reporting, new Performance Max experiments and better creative previews. Here is what local advertisers should check.
Google Search Console now separates AI search visibility. Here is how Bath and South West businesses should interpret the new figures.
Auto-apply, Display Expansion, networks and budget prompts can change campaign performance. Here is what local advertisers should check.
Google’s rewritten crawl guidance shows how precision, direct explanations and clearer sentences can improve important website pages.
Google Search Console platform properties are now available globally, showing how posts on Instagram, TikTok, X and YouTube perform across Google.