Technology

Google is showing prominent article carousels for developing topics in AI Mode. Here is what the change means for timely local business content.

A study of 1.8 million Google Business Profiles reinforces why accurate categories and complete information matter for local visibility.

Microsoft Advertising will remove Max CPC from several new standalone automated bidding campaigns from 1 October 2026.

A study of Gemini local search citations found business websites were the most common source, but results varied sharply between repeated searches.

Microsoft Advertising now documents a beta server-side Conversions API. Here is what Bath and South West advertisers should review before adopting it.

Google Analytics now lets advertisers choose more precise conversion lookback windows. Here is how to review the setting without distorting campaign results.

Google will remove campaign-level language targeting from Search campaigns in late September 2026. Here is what local advertisers should check before the change.

Google Ads can now prioritise nearby, ready-to-act customers in some Performance Max store-goal campaigns. Here is what local businesses should check before testing it.

Google Analytics can now flag missing metrics in imported campaign data. Here is what Bath and South West businesses should check before trusting cross-channel reports.

Google is adding AI summaries, prompt-led dashboards and benchmarking to Ads and Analytics. Here is what local businesses should check before acting on the results.