Google Ads will require passkeys for new user-based API authentication from 5 August. Here is what Bath and South West advertisers should check before the rollout.
A Google Business Profile address change can affect more than the pin customers see. Here is what local businesses should record and check before and after a move.
An audit of 71 businesses found gaps that made company information difficult for AI systems to retrieve. Here is what local businesses should check.
From 31 August 2026, Google will enable local products by default in Shopping campaigns. Retailers should check feeds, stock data, budgets and tracking before the change.
From 31 August 2026, Google will enable local products by default in Shopping campaigns. Retailers should check feeds, stock data, budgets and tracking before the change.
Google Ads now lets administrators link multiple accounts to one GA4 property in a single process. Here is what Bath and South West advertisers should verify before and after linking.
Google Ads now lets administrators link multiple accounts to one GA4 property in a single process. Here is what Bath and South West advertisers should verify before and after linking.
Google is bringing Local Services Ads into Google Ads as pay-per-lead Performance Max campaigns. Here is what Bath and South West service businesses should check before migration.
Google is bringing Local Services Ads into Google Ads as pay-per-lead Performance Max campaigns. Here is what Bath and South West service businesses should check before migration.
AI search citations are easy to count, but they do not prove recommendation, traffic or revenue. Here is a practical measurement framework for local businesses.