Technology

Google Ads can now report on new customers without changing campaign bids. Here is what Bath and South West advertisers should check before using the data.

Google is piloting corporate email requirements for sensitive Google Ads actions. Here is what local businesses should check about account ownership and access.

Microsoft has added topic-level AI visibility reporting, new Performance Max experiments and better creative previews. Here is what local advertisers should check.

Google Search Console now separates AI search visibility. Here is how Bath and South West businesses should interpret the new figures.

Auto-apply, Display Expansion, networks and budget prompts can change campaign performance. Here is what local advertisers should check.

Google’s rewritten crawl guidance shows how precision, direct explanations and clearer sentences can improve important website pages.

Google Search Console platform properties are now available globally, showing how posts on Instagram, TikTok, X and YouTube perform across Google.

Google Ads will require passkeys for new user-based API authentication from 5 August. Here is what Bath and South West advertisers should check before the rollout.

A Google Business Profile address change can affect more than the pin customers see. Here is what local businesses should record and check before and after a move.

An audit of 71 businesses found gaps that made company information difficult for AI systems to retrieve. Here is what local businesses should check.