Google’s documentation refresh offers a useful content lesson for local businesses
Google’s rewritten crawl guidance shows how precision, direct explanations and clearer sentences can improve important website pages.
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Read the article: Google’s documentation refresh offers a useful content lesson for local businesses
Google Search Console can now measure social and video posts: what local businesses should check
Google Search Console platform properties are now available globally, showing how posts on Instagram, TikTok, X and YouTube perform across Google.
Google Ads is making passkeys mandatory for new API authentication: what local advertisers should check
Google Ads will require passkeys for new user-based API authentication from 5 August. Here is what Bath and South West advertisers should check before the rollout.
Changing your Google Business Profile address? What Bath and South West businesses should check first
A Google Business Profile address change can affect more than the pin customers see. Here is what local businesses should record and check before and after a move.
Can AI search verify your business? A practical check for Bath and South West websites
An audit of 71 businesses found gaps that made company information difficult for AI systems to retrieve. Here is what local businesses should check.
Google will switch on Local Inventory Ads by default: what South West retailers should check
From 31 August 2026, Google will enable local products by default in Shopping campaigns. Retailers should check feeds, stock data, budgets and tracking before the change.
Google will switch on Local Inventory Ads by default: what South West retailers should check
From 31 August 2026, Google will enable local products by default in Shopping campaigns. Retailers should check feeds, stock data, budgets and tracking before the change.
Local SEO needs purposeful pages, not endless location copy
More pages do not automatically improve local search visibility. Here is how Bath and South West businesses can decide when a service or location genuinely deserves its own page.
Google Ads makes GA4 account linking easier: what local advertisers should check
Google Ads now lets administrators link multiple accounts to one GA4 property in a single process. Here is what Bath and South West advertisers should verify before and after linking.
Google Ads makes GA4 account linking easier: what local advertisers should check
Google Ads now lets administrators link multiple accounts to one GA4 property in a single process. Here is what Bath and South West advertisers should verify before and after linking.