Google Ads no longer supports Display and Video campaign planning in Performance Planner, and impression-share-based plans have gone with them. For advertisers in Bath and the South West, this is a useful nudge to review how awareness campaigns are forecast and judged.
Google’s March 2026 core update has finished rolling out. For businesses in Bath and the South West, this is the moment to review what changed calmly, rather than chasing quick fixes.
Google Ads is starting to show the measured impact of some applied recommendations. For advertisers in Bath and the South West, that is useful — but it is still something to sanity-check, not blindly salute.
New Ipsos data suggests ads inside AI search could make many people trust those results less. Here’s the practical bit for businesses in Bath and the South West: do not treat AI-search ads as a shortcut if your website and messaging are still muddled.
Google says a Search Console logging error has been overstating impressions since May 2025. Here’s what Bath and South West businesses should and should not worry about as the fix rolls out.
Google Ads has added a timeline view to Performance Max channel reporting. For businesses in Bath and across the South West, it is a useful way to spot shifts in where campaign spend seems to be working before weak channels quietly drain budget.
Google Ads experiments can now auto-apply winning results by default. For advertisers in Bath and across the South West, the update could save time, but it also removes a useful review step, so success metrics, tracking and local business context matter more than ever.
Google has explained that Googlebot usually fetches up to 2MB of an HTML page before stopping. For businesses around Bath and the South West, the practical question is not whether that sounds technical, but whether bloated pages, builder-heavy templates or buried key content could be making websites harder for Google to process.
Microsoft Advertising now lets merchants update Merchant Center store names and domains inside the platform. For retailers around Bath and the South West, the useful question is not whether the setting exists, but whether feeds, tracking and website content are ready for the change.
Google has added Veo to Asset Studio in Google Ads, letting advertisers turn still images into short videos. For businesses around Bath and the South West, the practical question is not whether AI video is exciting, but whether it can create usable YouTube-ready creative from the assets you already have.