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Illustrated Victorian-futurist media planner in a brass-and-teal workshop reviewing advertising forecasts on a mechanical dashboard

Google Ads has dropped Display and Video planning from Performance Planner: what Bath and South West advertisers should check now

Google Ads no longer supports Display and Video campaign planning in Performance Planner, and impression-share-based plans have gone with them. For advertisers in Bath and the South West, this is a useful nudge to review how awareness campaigns are forecast… Read More »Google Ads has dropped Display and Video planning from Performance Planner: what Bath and South West advertisers should check now

Steampunk watercolour illustration of a Bath business owner studying a brass advertising dashboard with glowing channel timelines and gauges, with no visible text.

Google has added a new timeline view to Performance Max channel reporting: what Bath and South West advertisers should look for first

Google Ads has added a timeline view to Performance Max channel reporting. For businesses in Bath and across the South West, it is a useful way to spot shifts in where campaign spend seems to be working before weak channels… Read More »Google has added a new timeline view to Performance Max channel reporting: what Bath and South West advertisers should look for first

Steampunk watercolour illustration of a Bath business owner and an analyst checking a brass advertising experiment machine that is about to switch a winning test live, with no visible text.

Google Ads experiments can now auto-apply results: what Bath and South West advertisers should check first

Google Ads experiments can now auto-apply winning results by default. For advertisers in Bath and across the South West, the update could save time, but it also removes a useful review step, so success metrics, tracking and local business context… Read More »Google Ads experiments can now auto-apply results: what Bath and South West advertisers should check first

Steampunk watercolour illustration of a South West business owner and engineer carefully trimming a giant brass-and-paper webpage blueprint while a small brass search crawler inspects the important sections, with no visible text.

Google explains its 2MB crawl limit: what Bath and South West businesses should check on their websites

Google has explained that Googlebot usually fetches up to 2MB of an HTML page before stopping. For businesses around Bath and the South West, the practical question is not whether that sounds technical, but whether bloated pages, builder-heavy templates or… Read More »Google explains its 2MB crawl limit: what Bath and South West businesses should check on their websites

Steampunk watercolour illustration of a South West shop owner carefully switching a brass-and-glass online storefront from an old domain to a new one, with parcels and product tags but no visible text.

Microsoft Merchant Center now lets you change store names and domains: what Bath and South West retailers should check first

Microsoft Advertising now lets merchants update Merchant Center store names and domains inside the platform. For retailers around Bath and the South West, the useful question is not whether the setting exists, but whether feeds, tracking and website content are… Read More »Microsoft Merchant Center now lets you change store names and domains: what Bath and South West retailers should check first