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Steampunk watercolour illustration of a local business owner using brass instruments to tidy Google Analytics data and campaign reports, with no visible text.

Google Analytics gets Task Assistant: what Bath and South West businesses should check first

Google Analytics has introduced Task Assistant, a guided checklist that gives property-specific recommendations for configuration, reporting and data issues. For Bath and South West businesses, the useful point is not the feature itself, but the reminder to keep measurement clean… Read More »Google Analytics gets Task Assistant: what Bath and South West businesses should check first

Steampunk watercolour illustration of a Bath business owner checking local business listings, web pages and AI search signals through brass instruments, with no visible text.

AI search and local visibility: what Bath and South West businesses should tidy up first

A new Search Engine Journal sponsored piece on generative engine optimisation highlights a practical local search issue: AI tools need clear, consistent information before they can confidently recommend a business. For organisations around Bath and the South West, the first… Read More »AI search and local visibility: what Bath and South West businesses should tidy up first

Steampunk watercolour illustration of a Bath business owner and a brass search engineer studying a glowing map of longer customer questions feeding into a tidy web of gears and links, with no visible text.

Google says AI search is driving longer queries and better clicks: what Bath and South West businesses should do next

Google says AI in Search is pushing people to ask longer, more natural questions while sending higher-quality clicks to websites. For businesses around Bath and the South West, the practical takeaway is not to chase keywords more aggressively, but to… Read More »Google says AI search is driving longer queries and better clicks: what Bath and South West businesses should do next

Steampunk watercolour illustration of a local advertiser in a brass-and-glass workshop carefully guiding an automated search campaign machine, for an article about Google replacing Dynamic Search Ads with AI Max.

Google is replacing Dynamic Search Ads with AI Max: what Bath and South West advertisers should check before September

Google will start upgrading Dynamic Search Ads and some other legacy Search settings to AI Max from September 2026. For advertisers around Bath and the South West, the practical job now is to identify where Dynamic Search Ads still matter,… Read More »Google is replacing Dynamic Search Ads with AI Max: what Bath and South West advertisers should check before September

Google Search Console’s glitchy message should not spook Bath businesses: what to check now

Google Search Console’s glitchy message should not spook Bath businesses: what to check now

Google Search Console has sent some site owners a misleading message suggesting impressions only started being collected on 12 April 2026. Google’s own help page separately confirms a long-running impressions logging error that is being fixed over the next few… Read More »Google Search Console’s glitchy message should not spook Bath businesses: what to check now

Victorian-futurist website workshop with a brass browser back arrow, tangled scripts being removed, and a calm business owner restoring a clean path home

Google will start penalising back button hijacking in June: what Bath and South West businesses should check now

Google will begin enforcing a new spam policy against back button hijacking from 15 June 2026. For businesses in Bath and the South West, the practical issue is not whether you intended to deceive anyone, but whether any script, plugin… Read More »Google will start penalising back button hijacking in June: what Bath and South West businesses should check now

Victorian-futurist marketing workshop with brass instruments and a single glowing switch connecting website tags, data feeds and analytics

Google Ads is simplifying enhanced conversions: what Bath and South West advertisers should check before June

Google Ads is merging enhanced conversions for web and leads into one setting, while allowing tags, Data Manager and API connections to work at the same time. For advertisers in Bath and the South West, the useful question is whether… Read More »Google Ads is simplifying enhanced conversions: what Bath and South West advertisers should check before June