Google is rolling out new Performance Max audience exclusions, budget forecasting and reporting features. For advertisers around Bath and the South West, the real value is not hype but better control over wasted spend, clearer placement visibility and a slightly… Read More »Google adds more Performance Max controls: what Bath and South West advertisers should check first
Microsoft Advertising says offline conversions data may be delayed by up to 10 hours, which can make reporting look stale or inaccurate for a while. For advertisers around Bath and the South West, the useful takeaway is calmer than the… Read More »Microsoft Ads conversion delays: what Bath and South West advertisers should and shouldn’t panic about
Schema markup is getting dragged into the AI-search hype cycle, with plenty of claims that it can suddenly multiply visibility on its own. The more useful answer is calmer than that. For Bath and South West businesses, schema can help… Read More »Schema markup and AI search: what actually matters for local businesses
As more search journeys run through AI summaries and answer engines, businesses are hearing a lot of advice about writing for machines. Some of it is sensible. Some of it risks turning decent websites into stiff, unnatural sludge. For Bath… Read More »How to write for AI search without turning your website into robot mush