A new Search Engine Journal piece puts local AI visibility in the spotlight. For local businesses, the useful takeaway is not to chase gimmicks, but to keep reviews, profiles and service pages clear, current and consistent.
Google says new adopters of offline conversion imports and enhanced conversions for leads will no longer be accepted through the Google Ads API from 15 June 2026. Local lead-generation advertisers should check how their CRM, form and phone enquiry data… Read More »Google Ads offline conversion imports are changing: what Bath and South West advertisers should check before 15 June
Google’s Chrome Lighthouse now includes an llms.txt check for agentic browsing, while Google’s Search guidance says no special AI text file is needed for AI Overviews or AI Mode. For local businesses, the sensible response is to understand the distinction… Read More »Google Lighthouse now checks llms.txt: what Bath and South West businesses should do
Google has announced a redesigned AI-powered Search box, deeper follow-up questions, and new Search agents. For Bath and South West businesses, the practical issue is not whether keywords disappear overnight, but whether websites can answer richer, more specific customer questions.
Google has published new guidance on optimising for generative AI features in Search. For Bath and South West businesses, the useful message is refreshingly practical: make content genuinely useful, keep technical SEO sound, and do not chase every AI-search shortcut.
Google’s guidance on ad group prioritisation underlines how AI is shaping which keywords and ad groups enter the auction. For local advertisers, the practical response is to treat search term reports as useful evidence, not a perfect transcript of every… Read More »Google Ads search terms may be less literal: what Bath and South West advertisers should check
Google has confirmed a Search Console reporting bug affecting Discover clicks and impressions for 7-8 May 2026. For local businesses and publishers, the practical response is to annotate the data, avoid rushed content decisions, and check whether any real traffic… Read More »Google Discover reporting bug: what Bath and South West businesses should check before reacting
Google Ads will apply new data retention limits from 1 June 2026. For Bath and South West advertisers, the practical message is simple: if detailed older campaign data matters for planning, audits, seasonality or reporting, make sure it is exported… Read More »Google Ads is limiting older reporting data: what Bath and South West advertisers should save now
Google says FAQ rich results are no longer appearing in Search, with related Search Console support being phased out. For Bath and South West businesses, the practical answer is not to delete useful FAQ content, but to stop treating FAQ… Read More »Google has retired FAQ rich results: what Bath and South West businesses should do now
Google is adding more AI-led bidding and budgeting features across Search, Shopping and Performance Max. For Bath and South West advertisers, the useful question is not whether the tools are clever, but whether the account is ready for them.