Google is changing how Target CPA and Target ROAS campaigns behave when budgets are limited. For Bath and South West advertisers, the useful work is to check whether old bid targets still match current margins, lead quality and capacity.
Google Ads is making Target CPA and Target ROAS naming clearer again. For Bath and South West advertisers, the useful question is whether the bidding strategy still matches the business goal and the quality of the conversion data.
Google Ads is testing a way to connect backend data to website conversion actions. For Bath and South West advertisers, the useful question is not whether to rush in, but whether their conversion tracking is clean enough to benefit.
The CMA has introduced new conduct requirements for Google Search, including rules on fair ranking and clearer routes for businesses to raise concerns.
Microsoft Ads has expanded its LinkedIn profile targeting with job seniority filters, giving B2B advertisers another way to understand who is clicking, enquiring and converting.
AI search is making content strategy less about chasing one ranking and more about helping customers, search engines and AI systems understand what a business does, who it serves and why it should be trusted.
Google has pushed the automatic migration of Dynamic Search Ads back to February 2027 and restored new DSA creation. That gives local advertisers more time, but it should not become an excuse to leave old search campaigns unchecked.
Google’s Ads Liaison has clarified how AI Max, AI Search ads and measurement fit together after Google Marketing Live. For local advertisers, the useful response is not panic or blind adoption, but a tighter check on tracking, landing pages and… Read More »AI Max and AI Search ads: what Bath and South West advertisers should check before switching more automation on
Google has documented a native Google Business Profile link for Google Analytics. For Bath and South West businesses, it could make local actions easier to see alongside website data, but it still has limits worth understanding.
Google has added clearer asset testing options for Performance Max campaigns. For Bath and South West advertisers, the useful response is to test creative changes carefully, protect conversion tracking and avoid treating automation as a substitute for judgement.