Google says a Search Console logging error affected impression reporting from 13 May 2025 to 27 April 2026. Clicks were not affected, but local businesses should be careful when comparing visibility, click-through rate and average position across that period.
Google Ads and related measurement APIs will move to a 37-month limit for granular performance data from 1 June 2026. Local advertisers should export anything they still need before older daily, weekly or hourly data becomes harder to retrieve.
Google Analytics has introduced Task Assistant, a guided checklist that gives property-specific recommendations for configuration, reporting and data issues. For Bath and South West businesses, the useful point is not the feature itself, but the reminder to keep measurement clean before relying on campaign reports.
A new Search Engine Journal sponsored piece on generative engine optimisation highlights a practical local search issue: AI tools need clear, consistent information before they can confidently recommend a business. For organisations around Bath and the South West, the first job is not chasing a new acronym, but tidying up the basics that help people and search systems understand who you are.
Google says AI in Search is pushing people to ask longer, more natural questions while sending higher-quality clicks to websites. For businesses around Bath and the South West, the practical takeaway is not to chase keywords more aggressively, but to make websites clearer, more specific and more useful when a real prospect arrives.
Google Ads is changing how it paces budgets for campaigns that use ad schedules. For Bath and South West advertisers, that could mean more spend being pushed into the days and hours when campaigns are active, even when the monthly cap stays the same.
Google will start upgrading Dynamic Search Ads and some other legacy Search settings to AI Max from September 2026. For advertisers around Bath and the South West, the practical job now is to identify where Dynamic Search Ads still matter, audit landing-page controls, and test the newer setup before Google makes the switch for you.
Google Search Console has sent some site owners a misleading message suggesting impressions only started being collected on 12 April 2026. Google’s own help page separately confirms a long-running impressions logging error that is being fixed over the next few weeks. For businesses in Bath and across the South West, the practical takeaway is not to panic, but to treat recent impression shifts more carefully while the reporting settles down.
Google will begin enforcing a new spam policy against back button hijacking from 15 June 2026. For businesses in Bath and the South West, the practical issue is not whether you intended to deceive anyone, but whether any script, plugin or ad setup on your site is interfering with normal browser navigation.
Google Ads is merging enhanced conversions for web and leads into one setting, while allowing tags, Data Manager and API connections to work at the same time. For advertisers in Bath and the South West, the useful question is whether your tracking setup is tidy enough to benefit from it.