News & views

Bing’s new Topics Portfolio beta can highlight gaps in AI citations. Here is how local businesses can use it to choose a worthwhile website improvement, with its limits in mind.

Google Ads is rolling out channel priorities and best-effort budget allocations. Here is what Bath and South West advertisers should check before changing a working campaign.

Google has announced a test of more prominent official task links in AI Search. For Bath and South West businesses, it is a useful prompt to check booking and enquiry destinations.

Google explains how Search handles PDFs. Here is how Bath and South West businesses can check menus and brochures for readable text, current information and a useful next step.

New research flags unusual results in automated rank tracking. Here is how Bath and South West businesses can check an alert without mistaking an uncertain report for a website diagnosis.

Two highlighted AIOSEO vulnerabilities already have fixes. Here is how Bath and South West website owners can confirm the version and arrange a carefully checked update.

Google Search Console can now combine data from selected countries. Here is when Bath and South West businesses might use it, and what those figures cannot tell them.

A valid sitemap can still show a fetch warning in Search Console. Here is how Bath and South West businesses can check the cause without confusing it with page indexing.

Google has organised existing search videos into beginner and technical learning paths. Here is how Bath and South West organisations can choose a useful starting point.

Google’s price-drop labels use historical prices and differ from sale labels. Here is how Bath and South West retailers can check the right evidence.