Need an SEO Agency in Bath?

How Latitude60 Can Help Your Business Stand Out

When people in Bath search Google for products or services, the first page they see often decides who they choose.
That’s why search engine optimisation (SEO) is so important. It’s not just about being on Google – it’s about making sure your website is clear, trusted, and easy for people to use.

At Latitude60, we help local businesses get seen, attract more customers, and build stronger brand awareness. We explain things simply and make changes that really show results.

Why SEO Matters

Bath has loads of shops, e-commerce sites, and local services all trying to be noticed. Visitors and locals often go to Google Search first when they need something.

Without SEO, even great companies can get stuck on page two or three – and most people won’t look that far.

With smart keyword research, content marketing, and conversion rate optimisation, your business could bring in more local customers, grow online shopping sales, and make your web pages work harder.

Using Google Tools

Google gives us free tools that make SEO easier:

• Google Analytics – shows what people do on your website, which web pages they like, and where they leave. It helps us see what’s working.
• Google Search Console – shows how Google views your site, finds errors, and checks your search engine visibility.
• Google Search insights – reveal the search terms people type in Bath and further afield.

By using these tools together, we can fix problems, improve pages, and focus on the things that bring in more customers.

Building a Brand People Trust

SEO is about more than clicks – it helps build your brand.
When people see your business often in Google results, they start to trust it.

That trust builds brand awareness, so when someone finally needs your service – be it legal advice, plumbing, or a Bath gift shop – they’re more likely to pick you.

Content Marketing and Link Building

Good SEO has two sides – creative and technical:

• Content marketing keeps your website fresh. Posts, guides, or videos show customers you know your stuff.
• Link building tells Google your web pages are trusted. A link from a Bath news site, for example, could give you a boost.
• User experience changes make your site easier to use. Things like faster load times or a mobile-friendly layout help people stay longer.

Together, these steps help you rank higher and get better results.

E-Commerce and Online Shopping

If you sell online, SEO could be the difference between someone looking and someone buying.
We study online shopping habits – what people search, how they compare prices, and how they check out.

Then we improve product web pages so they’re fast, simple, and clear. From writing better product details to fixing checkout steps, these changes make sales more likely.

AI Search Optimisation

As well as optimising for Google and other traditional search engines, it’s now important to think about how your website content appears in AI-driven search tools such as ChatGPT, Perplexity, or Claude. This is sometimes called AISEO (Artificial Intelligence Search Engine Optimisation) or GEO (Generative Engine Optimisation). By structuring your content clearly, using natural language, and ensuring facts are accurate, your business has a better chance of being featured in AI-powered results when people ask questions in these systems. We can help shape your content so it works well not just for Google Search, but also for the new wave of AI engines being used as search tools every day.

Lead Generation in Bath

For service businesses in Bath, SEO is one of the best ways to get leads.
If you rank well for the right Google searches, new enquiries will come straight to you.

We add local keyword research and clear calls-to-action so people know how to reach you. We also track everything in Google Analytics so you can see what works best.

Why Conversion Rate Optimisation Helps

Traffic alone doesn’t pay the bills.
Conversion rate optimisation (CRO) makes sure visitors do something useful – like calling you, filling out a form, or buying.

We test layouts, words, and user experience details like button colours or menu design. Small tweaks often make a big difference to sales and enquiries.

Bringing It All Together

Good SEO in Bath means combining everything:

• A smart digital marketing plan
• Careful keyword research
• Tracking with Google Analytics
• Fixing errors with Google Search Console
• Useful content marketing and link building
• Strong conversion rate optimisation

At Latitude60, we focus on long-term growth. We help your website get stronger with each Google update and keep you ahead of the competition.

Why Work With Latitude60?

SEO is always changing.
Google updates, rivals adapt, and customers change their habits. You need someone who can keep up with those changes and keep you visible.

With the right plan, your business in Bath could grow its brand awareness, lead generation, and online shopping sales.

At Latitude60, we guide, test, and improve – so SEO works with you, not against you.

FAQs: SEO in Bath

Q: What is SEO in Bath?
A: It’s making sure your website shows up when people in Bath search Google for services or products like yours. It uses keyword research, content marketing, link building, and user experience.

Q: How does Google Analytics help?
A: It shows what web pages people visit, how long they stay, and what they do. It helps improve digital marketing and increase conversion rates.

Q: Why use Google Search Console?
A: It shows how Google views your website, flags errors, and reveals search terms people use. It’s key for search engine visibility.

Q: Can SEO help my online shop?
A: Yes. For e-commerce, SEO helps your products show in Google, load faster, and guide people to checkout.

Q: How does SEO build brand awareness?
A: Every time your business shows in Google Search, more people notice you. Over time, that builds trust and brand awareness.

Q: Is SEO just about more traffic?
A: No. It’s about the right traffic – visitors who actually want what you sell. With conversion rate optimisation, more of them turn into leads or sales.

Q: How long does SEO take?
A: Some fixes help fast, but bigger results take months. The good news is, SEO builds steady growth that lasts.SEO in Bath