Search Marketing
How We Manage Your Paid Search Ads
Running Google Ads or Microsoft Bing Ads campaigns can be a hassle. From juggling campaigns to keeping up with updates and making sure your ads are profitable, it’s a lot to handle. That’s where we come in.
Our job is to make paid search easy for you. We’ll deliver better results than ever before while taking the stress off your plate. This way, you can focus on running your business and leave the heavy lifting to us.
When you hire us, we make sure your paid search works smarter, not harder. From the first click to the final conversion, we’re with you every step of the way. Here’s what we’ll do for you.
Focus on What Matters Most
We’ll make sure your PPC campaigns are on point. We’ll craft campaigns that bring in the best results based on your targets – sometimes brand awareness, but PPC is really good at producing a return on investment and making you a profit. Whatever your goals are, our job is to make sure every campaign is finely tuned to achieve them. Here’s how we make it happen:
- Bring in loads of visitors without blowing your budget.
- Help you earn more than you spend on ads.
- Ensure your campaigns align with your overall business strategy.
We’ll connect your Google Ads and Microsoft Ads to your website analytics, giving us valuable insights into how your audience behaves. Using this data, we can refine your campaigns to make sure they perform at their best. Don’t worry – we’ll take care of all the complicated stuff, so you can enjoy the results without the headaches.
But it’s not just about data; it’s about creativity too. Our team works to create compelling ad copy, test engaging visuals, and explore innovative strategies to make your campaigns stand out. We believe in blending data-driven decisions with out-of-the-box thinking to deliver exceptional results.
Setting Goals That Match Your Business
Your business is unique, so your paid search strategy should be too. We’ll tailor everything to fit your needs and make sure your goals are clear and achievable. Here’s how we’ll help:
- Cut costs: Get the same or better results for less money. We’ll analyse your ad spend and find ways to optimise every penny.
- Boost sales: By targeting the right audience and using compelling ads, we’ll drive more traffic and conversions.
- Share insights: We’ll use data to learn more about your customers, from what they search to how they interact with your ads.
- Stay flexible: We’ll adapt to changes in customer behaviour or market trends, keeping your campaigns relevant and effective.
We also believe in transparency. You’ll receive detailed reports that show you exactly what’s working, what’s not, and what’s next. Whether it’s a small tweak or a major shift, we’ll keep you informed every step of the way.
No Fancy Overheads – Just Results
We operate like an agency, but we skip the unnecessary extras. No big offices or layers of staff. It’s just us – with over 22 years of experience – focusing on your success. What this means for you is simple: more value for your investment.
Our pricing is straightforward- a monthly fee based on your previous ad spend, or if you’re just starting out, a monthly fee based on your goals. We work to ensure every pound you invest translates into measurable results. It’s not about spending more; it’s about spending smarter.
There’s no long-term contract, just a commitment to showing you results within three months. You’ll quickly see why our clients stick with us.
When you choose us, you’re choosing a team that’s passionate about paid search. We’re not here to just run ads; we’re here to grow your business. And we do this by making every campaign personal, every strategy thoughtful, and every result impactful.
Keeping Your Budget and Goals in Check
Budgeting can be tricky, especially when you’re trying to balance costs and results. That’s why we work with you to set a monthly ad spend budget that fits your business. From there, we’ll handle the rest.
Here’s how we’ll keep everything on track:
- Optimise for profits: We focus on making your ads profitable, not just flashy. Every decision we make is designed to give you the best return on investment.
- Track every penny: By keeping a close eye on your conversion costs, we’ll adjust strategies to make sure you’re getting the most value from every ad.
- Regular updates: You’ll always know where your money is going and how it’s working for you.
We’ll help you stay in control while taking the heavy lifting off your plate. It’s all about teamwork – your vision, our expertise. We’re not just managing your ads; we’re partnering with you to achieve success.
Step-by-Step to Long-Term Growth
Managing paid search isn’t something you do once and forget about. It’s an ongoing process of learning, testing, and growing. Our approach is hands-on and focused on results. Here’s how we work:
- Setup: We’ll get your accounts, campaigns, and keywords ready to roll. From ad copy to audience targeting, everything will be designed to drive success. We’ll also ensure proper tracking is in place so you can measure every step of your customer’s journey.
- Optimisation: Constant testing and tweaking is key to making your ads perform better. We’ll try new strategies, refine what works, and improve what doesn’t. Whether it’s adjusting bids, testing ad variations, or exploring new targeting options, we leave no stone unturned.
- Growth: Over time, we’ll use the data we collect to find new opportunities. Whether it’s adding more keywords, expanding to new audiences, or exploring different ad formats, we’ll keep your campaigns evolving. Growth isn’t just about more traffic; it’s about smarter traffic that turns into loyal customers.
With our help, your paid search campaigns will go from good to great – and then to outstanding. We’ll guide you through every stage, ensuring your investment pays off in the short term and the long term.
FAQs About How We Work
What’s the difference between Google Ads and Microsoft Bing Ads? Google Ads usually has more traffic, but Bing Ads often costs less per click. We’ll help you make the most of both by leveraging their strengths to fit your goals. For example, if your audience includes older demographics, Microsoft Bing Ads might be a better fit.
How will I know if my ads are working? We’ll connect your ad accounts to analytics tools like Google Analytics. This will show you exactly how much you’re spending, how much you’re earning, and where improvements can be made. Plus, we’ll provide regular reports so you can see the progress in real-time.
Do I really need someone to manage my PPC? We think so! If you’re short on time or not sure how to optimise your ads, we’ll take care of it. You can focus on your business while we get you results. Plus, our 22 years of experience in Google Ads means you’ll likely see better performance than if you handled it alone. And because we stay on top of trends and updates, you’ll always have the edge over your competition.
How often will you update my campaigns? We check in constantly. Weekly reviews spot trends, and we make daily adjustments during busy times. Our proactive approach ensures your campaigns are always performing their best. No detail is too small for us to optimise.
Do Google and Bing need separate strategies? Yes and no. While the basics are similar, we’ll tweak your campaigns to match each platform. For example, Bing’s audience is often older, so we might adjust ads accordingly to better resonate with those users. It’s all about finding what works best for each platform and your goals.