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Digital Marketing in Bath

Easy Ways to Grow Your Business Online

Do you want your business in Bath to stand out? We’re sure you already know that digital marketing is a powerful tool that can help you get more visitors, attract new customers, and increase your sales. Whether you own a small local shop or a growing company, having a smart online plan will help you connect with the right people and keep them coming back. With the right strategy, digital marketing with Latitude60 can take your business to new heights.

A watercolour and ink illustration of an imagined antique flip chart showing a line graph depicting some really great results over time, in the Latitude60 brand style of antique objects with an orange, blue and turquoise colour palette, to represent the way we improve traffic quality, conversions and profitability for our clients with our work in Search Marketing and SEO.

How Can a Digital Marketing Agency Help?

We can make your business more visible online, help you reach your ideal audience, and make a lasting impact. Here’s how we can do it:

Why Work With Us As Your Digital Marketing Company?

  1. Smart Plans for Success:
    • We research customer behaviour and trends to create plans tailored to your business.
    • We use tools like SEO to make your site easy to find on Google, Bing and AI search.
    • We also identify opportunities in your industry to help you stay ahead of competitors.
  2. Finding the Right Customers:
    • We use data to identify the people most interested in your business.
    • We create simple ways to turn those people into paying customers through strategies like SEO, targeted ads, and engaging online content.
    • By focusing on the right audience, you save time and resources while increasing your sales.
  3. Helping Local Businesses:
    • We make it easy for local customers to find you online.
    • This is especially useful for searches like “best cafés in Bath” or “local Bath shops.”
    • We can also help improve your reputation through reviews and local partnerships.
  4. Keeping You Ahead:
    • We monitor what’s working and keep you updated with the latest trends.
    • We can help pivot your strategy when needed to maximise results.
    • By staying current, your business remains competitive and visible in a constantly changing market.

Services to Help Your Business in Bath

Latitude60 offer many digital marketing services to meet your specific needs:

  • SEO (Search Engine Optimisation): Helps your site show up when people search online.
  • Pay-Per-Click (PPC) Ads: Provides quick results with targeted advertising using Google Ads and Microsoft Bing Ads.
  • Content Creation: Creates engaging blogs, videos, and tips to connect with your audience.
  • Web Design: Makes your website look modern, work smoothly, and attract visitors.
  • Analytics and Reporting: Tracks your performance and shows you what’s working best.

Whether you’re in Bath or nearby places like Bradford-on-Avon, Chippenham, or Melksham, these services can help your business stand out in a crowded market.


Why Digital Marketing Matters

A great digital strategy delivers measurable results. Here’s what it can do for your Bath-based business:

  • Increase Website Visitors: Attract more people to your website with SEO and ads.
  • Build Stronger Connections: Keep customers engaged through email and social media.
  • Grow Trust in Your Brand: A professional online presence makes your business more trustworthy and memorable.
  • Boost Sales: Convert website visitors into loyal customers through smart strategies.
  • Save Time and Effort: Automated tools and expert support free you up to focus on other parts of your business.

Digital marketing is the way to grow your business in today’s connected world, whether you’re just starting out or looking to expand.


Common Questions About Digital Marketing

How much does it cost to hire an Latitude60?
Costs depend on the services you need, but we tailor our packages to suit all budgets. Whether you need a small boost or a complete strategy, there’s an option for you.

When will I see results?
SEO can take from a few months to over a year to show big changes, but PPC ads can deliver results almost immediately. Consistency is key, and we’ll will help you track progress every step of the way.

Can you help with local SEO?
Definitely! We specialise in helping local businesses appear in search results for their area, like “Bath florists near me.” Local SEO is a great way to reach people in your community.

What if I already have a marketing team?
We love working alongside internal teams, offering extra expertise and resources to help you achieve your goals, and learning from each other.


A watercolour and ink illustration of an ornate antique compass with a weathered brass casing. The compass face features a traditional windrose design with cardinal directions in bold red and blue. The background has subtle aged and textured details, with faint splashes of blue and brown, giving it a vintage nautical feel. A small loop is attached to the top, resembling a pocket watch. This illustration is used as the logo for Latitude60, Bath, as the compass represents ideas of exploration, discovery, science, measurement and searches - all of which are at the heart of the work we do.

How We Can Help

Researching Your Market

  1. Learning About Your Customers: We study your audience to know what they want and how they behave.
  2. Spotting Trends: We find what’s popular and use that to keep your business up-to-date.
  3. Watching Competitors: We study what others are doing and create ways for you to stand out.
  4. Finding Gaps: We look for opportunities your competitors might be missing.

Building Your Strategy

  • Personalised Plans: Every business is unique, so we create strategies tailored to your needs.
  • Multi-Channel Marketing: By combining SEO, email, social media, and ads, we ensure you reach a wider audience.
  • Clear Branding: We make your message consistent and exciting so it’s memorable.
  • Flexible Approaches: Plans can adapt as your goals or market conditions change.

Boosting Sales

  • Easy-to-Use Sales Funnels: We design customer journeys that make buying from you simple and enjoyable.
  • Keeping Customers Happy: Loyalty programs and personalised offers keep customers returning.
  • Tracking Success: We use tools to see what’s working and adjust for better results.
  • Targeted Campaigns: We focus on reaching customers who are most likely to buy.

Six Easy Steps to Better Marketing

  1. Set Clear Goals: Decide what you want to achieve, like more website visitors or higher sales.
  2. Improve Sales Processes: Make it easier for customers to buy from you with user-friendly tools and streamlined systems.
  3. Build a Great Website: Ensure your site looks professional, loads quickly, and works well on all devices.
  4. Create Cool Content: Share interesting blogs, videos, and tips that your audience will enjoy.
  5. Use CRM Tools: Keep track of customer interactions to better understand their needs.
  6. Follow Up Regularly: Use emails, promotions, and personalised messages to stay connected with potential leads.
  7. Measure and Adapt: Use analytics to see what’s working and make improvements as needed.

Fancy working together to make your business grow online? Get in touch.