Website content writing and editing
You know your business, but putting it into words can be harder than it looks. We help you explain what you do, answer customers’ questions and give people a clear reason to get in touch. We can write new pages or work with the copy you already have.
What we can write or improve
We can work from your existing material or help you plan the information a new page needs.
- Website and service pages that explain your offer.
- Articles and guides built around useful customer questions.
- FAQs, introductions and calls to action.
- Existing copy that needs a clearer structure, a consistent voice or a careful edit.
How we write with you
Get to know your customers
We ask about your customers, what they need to know and what you want the page to help them do. You bring the knowledge of your business; we help put it into words.
Plan and write
We organise the information, research relevant searches and prepare copy in a voice that fits your business. Clear headings and useful links help readers find their way.
Review and refine
You check that the facts are right and the copy sounds like your business. We make the agreed changes, check the wording and prepare it for your website.
Useful content for readers and search
The searches people make can reveal questions your website hasn’t answered. We use those questions to plan helpful pages and articles.
The work can include page titles, descriptions, headings and links between related pages. We can also plan a manageable publishing schedule and review existing content that has become unclear or out of date.
Questions about working with us
Can you edit our copy rather than start again?
Yes. We can keep the useful detail, improve the structure and rewrite sections that are vague, repetitive or difficult to follow.
Can you help plan regular content?
Yes. We can help choose topics your customers care about, agree a schedule you can keep up with and write or edit the articles.
What needs writing or a fresh look?
Tell us which pages or pieces of content you have in mind, who they are for and what you want them to achieve.
