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Website Content Writing & Editing

How We Write Right for Search Performance

Here’s what we’ll do when you ask us to create or improve your website content. We have a simple plan to make content that grabs your readers’ attention, answers their questions, and helps your website succeed.

Step 1: We’ll Understand What You Need

First, we’ll talk to you about what you want your content to do. Do you want to get more sales? Attract more visitors? Help people learn about your business? Whatever your goal is, we’ll make sure the content matches.

Then, we’ll figure out who your audience is:

  • What problems do they have, and how can you help?
  • What kind of information are they looking for?
  • What’s the best way to talk to them so they stay interested?

We’ll even create profiles of your ideal customers, so every word is written just for them.

Step 2: We’ll Find the Best Keywords

We’ll research what words and phrases people use when searching for your products or services online. Here’s how:

  • We’ll find the most popular search terms that match your business.
  • Look for specific phrases that bring in visitors ready to take action.
  • Include related words that make your content more natural and useful.

We’ll use tools like Google Keyword Planner to make a list of the best keywords for your site. We’ll also check what your competitors are doing to find ways for you to stand out.

Step 3: We’ll Make a Plan for Your Content

Next, we’ll create a schedule for your content. This plan will include:

  • A timeline of when we’ll write and publish each piece.
  • Unique ideas based on what your audience wants to read.
  • A mix of big, important articles and smaller updates to keep things fresh.

We’ll also organise your website’s content so it’s easy to navigate. We’ll use links between pages to guide visitors and help search engines understand your site better.

Step 4: We’ll Write Content That Shines

Here’s where we start writing! The content we create will:

  • Speak in a friendly, easy-to-understand way that matches your brand.
  • Break big ideas into short sections with headings and bullet points.
  • Include keywords naturally so your content sounds human, not robotic.
  • Use pictures, videos, and graphics to make the page more engaging.

We make sure everything we write is clear, useful, and answers your audience’s questions. Plus, we’ll double-check for typos and grammar mistakes to keep it professional.

Step 5: We’ll Optimise for Search Engines

We’ll make sure your content works well on search engines like Google by:

  • Writing catchy titles and descriptions to encourage clicks.
  • Ensuring the site works perfectly on mobile phones and loads quickly.
  • Adding descriptive text to images so search engines can “read” them.
  • Creating simple, clear URLs that are easy to remember.

This means your content will not only attract readers but also rank higher in search results.

Step 6: We’ll Review and Perfect Your Content

Before we publish anything, we’ll check it over carefully:

  • Fix any spelling or grammar mistakes.
  • Test how the content looks on phones, tablets, and computers.
  • Make sure the design is attractive and easy to follow.

Once everything is ready, we can also help you share the content on social media or through email to reach even more people.

Step 7: We’ll Measure How It’s Doing

After your content goes live, we’ll track how it performs to be sure that everything is headed in the right direction:

  • We’ll track how many visitors come to your site and how long they stay.
  • Check how well your site ranks for keywords.
  • See which pieces of content get the most attention.

We’ll use this data to make updates and improvements, keeping your website effective and ahead of the competition.

What will I Get?

Working with us, your business will get content that’s clear, engaging, and designed to help your website succeed. It will connect with your audience and rank well on search engines. Fancy a chat about it all?